Jobs

About Us

Resident Culture Brewing Company is a Charlotte-based craft brewery with distribution across the Southeast and beyond. We're known for producing exceptional, innovative beers and building authentic relationships with our distribution partners. As we continue growing our footprint, we're looking for a strategic sales leader to drive our wholesale business and serve as the primary brand ambassador in distributed markets.

The Role

We’re looking for a Territory Sales Manager to own revenue growth and brand presence within the Charlotte and Raleigh Regions. You’ll manage distributor partnerships, expand retail accounts (on- and off-premise), and execute sales strategies that keep Resident Culture and Cümulo top of tap list and top of shelf. This role is equal parts relationship builder, market strategist, and brand ambassador—and you’ll spend most of your time in the field making it happen.

Key Responsibilities

Distributor Management

• Build strong relationships with distributor sales teams; conduct regular ride-alongs, attend sales meetings, and present brand updates
• Monitor inventory levels, coordinate product launches and seasonal rotations, and ensure sales targets are met

Account Development

• Identify and secure new on-premise (bars, restaurants) and off-premise (bottle shops, grocery, retail) accounts
• Maintain existing account relationships through structured visit cadences; secure draft lines, shelf sets, and cooler positions
• Handle escalated account issues with professionalism and urgency

Sales Strategy & Execution

• Develop and execute regional sales plans with volume targets, distribution goals, and revenue benchmarks
• Coordinate promotions, tap takeovers, and merchandising—shelf placement, POS materials, tap handle visibility
• Monitor competitive activity and analyze sales data (VIP, KARMA) to identify trends and opportunities
• Provide regular territory performance reporting to Director of Sales/ownership

Brand Representation

• Be the face of Resident Culture and Cümulo in your territory—bring energy, knowledge, and the “where your weird is welcome” spirit
• Represent the brewery at festivals, tastings, trade shows, and industry events

What We're Looking For

Experience & Qualifications:

• Required
  • 1-2+ years in beer, wine, spirits, or beverage/DSD sales with a proven track record of hitting targets
  • Strong knowledge of three-tier distribution and wholesale beverage sales
  • Experience with CRM/analytics tools (VIP, KARMA, or similar)
  • Excellent communication, negotiation, and relationship-building skills; self-starter comfortable working independently
  • Valid driver’s license, clean driving record, ability to lift up to 50 lbs
  • Flexible schedule including evenings/weekends for events

  Preferred

  • Bachelor’s degree in Business, Marketing, or related field
  • Existing relationships with Southeast accounts and distributors
  • Cicerone certification; passion for craft beer and the industry

  Performance Metrics

  • Volume and revenue growth within territory
  • New account acquisitions and distribution expansion
  • Brand execution: displays, tap handles, shelf placements, POS deployment
  • Account retention and reorder frequency
  • Distributor engagement: ride-along frequency, inventory management, team activation

What We Offer

• Competitive base salary + performance-based bonus metrics
• Company vehicle or mileage reimbursement
• Health benefits, beer perks, employee discounts
• Professional development support including Cicerone certification
• A team that actually likes working together—and a brand worth representing

This is an opportunity to shape sales strategy at a growing Charlotte brewery and create collaborative partnership with Ownership and cross-functional teams.

To Apply

Apply via Indeed and select your desired location.  Please include your resume and a brief note about why you’d be a great fit.

Charlotte & Raleigh Region

Pay: $45,000 - $55, 000 plus commission

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: In person

Resident Culture is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. We expect any candidate and all current employees to abide by our code of conduct.