Jobs

Resident Culture is a locally owned and operated brewery located in the Plaza Midwood neighborhood of Charlotte, NC. We have a strong focus on carefully crafted lager beer, assertive hop forward ales, fruited sours, and barrel aged stouts and mixed culture ales. We also have an award winning line of Non-Alcoholic beers, Hard Seltzers, and hemp based Delta-9 THC seltzers. We consider our product quality to be extremely important but secondary to how we treat our employees and the human connections we make. We highly value each of our employees and have created a tight community amongst our staff and are looking to expand our family by adding a full time brewer/cellar person to our team. In addition to finding someone with the necessary technical skills and experience we are principally looking for individuals who fit our company culture and are in strong alignment with our company core values, which we take very seriously.

POSITION PURPOSE

The Regional Sales Manager at Resident Culture Brewing is responsible for overseeing relationships with our distributors to ensure
effective sales, brand expansion planning, trade marketing collaboration, chain calls, distribution, and brand growth as well as
supporting their direct reports development. Their role is crucial in prioritizing Quality as the #1 Sales Driver including Quality People,

Quality Product, Quality Partners, and Quality Promotions

JOB DESCRIPTION
The Regional Sales Manager must be adept in strategic planning and execution, ensuring that our brand's presence is continuously
expanding.

They will work closely with various stakeholders to align sales strategies with Resident Culture Brewing's core values. This
involves meticulous attention to trade marketing collaboration, effective chain call management, and fostering growth in distribution
channels.

Critical to this role is the Regional Sales Manager's ability to support their direct reports, encouraging professional development and
maintaining a healthy work-life balance. They will prioritize quality in every aspect of their work, from product promotions to maintaining
robust relationships with our partners.

Ultimately, their efforts will be directed towards achieving sales targets and distribution goals, creating a harmonious balance between innovation and tradition, and ensuring that Resident Culture Brewing remains a welcoming and inclusive space for all.

RESPONSIBILITIES
Quality People - Distributor Relationship Management
o Understand the business applying experience to growing the business for the long term.
o Develop and maintain strong relationships with distributors setting a positive benchmark for others to follow.
o Ensure distributors meet sales targets and distribution goals.
o General Sales meetings, Work Withs, Monthly Scorecards, QDVP Meetings, and communicate exceptionally well
with all stakeholders.

Quality Product - Freshness
o Maintaining days standing inventory to goal giving consumers the best experience possible with our brands.
o Managing the Freshness log in the On and Off Premise and executing action plans for continuous improvement.
o Conduct regular market visits and audits.

Inventory Management
o Ensure adequate stock levels and timely replenishments.
o Connection and collaboration with production and logistics teams to meet demand.
o Prevent stockouts and overstock situations.

Sales & Market Growth
o Work with distributors to develop sales strategies and plans.
o Monitor sales performance and provide data-driven insights.
o Reach growth goals by executing a PULL THRU plan vs. push.
o Lead market expansion.

Quality Partners - Connection
o Build great relationships with our distributors, retailers, internal team, and consumers in deep meaningful ways.
o Understand what it takes to ensure the community we do business in is better because of how we conduct our
business.
o Communicate with the highest standards possible with our retail and distributor partners.
o Recognize, connect, and set the example when it comes to calling on local, regional, and national chains.

Retail Excellence
o Build a plan to be out at retail prioritizing what matters and where it matters the most, making a difference in the
growth of our business.
o Win at retail within all channels of the business recognizing the opportunities that add up to growing the business.
o Prioritization of our Core Brands and understanding as well as implementation of 4DX.

Quality Promotions

Brand Marketing Execution
o Support brand-building activities through distributor channels.
o Ensure execution of marketing campaigns, promotions, and trade events.
o Train distributor sales teams in brand positioning and product knowledge.

Trade Marketing Execution
o Create and execute programming on the portfolio that are true to brand as well as unique.
o Collaborate with the Marketing Team to ensure execution of all brand initiatives.
o Prioritize Quality Product, community, and culture when promoting our brands.
o Quality over quantity executing on brand events and festivals connecting with consumers in the process.

Key Skills & Qualifications:
Experience: 3+ years in sales, distribution, or supply chain within the beer or beverage industry.

Education: Bachelor’s degree in business, Marketing, or a related field (MBA is a plus).

Skills:
o Strong negotiation and communication skills.
o Knowledge of the beer industry and distribution networks.
o Ability to analyze sales data and market trends.
o Leadership and relationship management.

Work Environment & Compensation:
o Frequent travel to meet distributors and visit markets.
o Competitive salary with performance-based incentives.
o Opportunities for career growth within the adult-focused beverage industry.

The schedule for this position will be a 40-hour work week, including occasional evening and weekend hours.  Overnight travel is also
required.  Must possess a valid US driver’s license or the ability to attain one. The position, which will be based in Charlotte, NC, joins a
commercial sales team of 4 people over a southeastern regional footprint and will be a part of rapid expansion of that growth and
footprint, benefiting from expert training and leading sales/marketing infrastructure. This role comes with outstanding benefits, vehicle
stipend, and an expense account. Stellar communication skills, diplomacy, and consistently strong judgment are necessary, as is a
strict adherence to Resident Cultures’ core values.  Self-motivation and the ability to prioritize and manage time wisely are the key to
success in this role.

Please send your resume and cover letter to [email protected] with "Regional Sales Manager" in the subject line.

Resident Culture is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. We expect any candidate and all current employees to abide by our code of conduct.